hospitalityMicroLED P0.7
Jumeirah Al Naseem — Immersive Lobby Experience
Dubai, UAE 2025 12m x 3.5m (42 sqm)
Client
Jumeirah Group
Consultant
Gensler Middle East
Contractor
Depa Interiors
The Challenge
The hotel required a signature digital art wall in the main lobby that could display curated fine art and immersive ocean content. The display needed to be invisible when off — no visible bezels, no pixel structure visible from 2m viewing distance. The environment demanded near-silent operation and minimal heat output.
Our Solution
We specified a seamless MicroLED wall at P0.7 pixel pitch with a custom concave curve to wrap the reception area. The display was front-serviceable with quick-release modules for maintenance without disrupting guests. A custom content management system was integrated with the hotel's BMS for automated scheduling.
Results & Impact
Guest engagement scores increased 34% in post-stay surveys
Featured in Hospitality Design magazine and 3 regional publications
Display achieved DCI-P3 97% colour accuracy verified by independent calibration
Zero unplanned downtime in first 12 months of operation
Technical Specifications
| Technology | MicroLED (Self-Emissive) |
| Pixel Pitch | P0.7 |
| Total Resolution | 17,142 x 5,000 (85+ megapixels) |
| Brightness | 1,200 nits (calibrated) |
| Contrast | > 1,000,000:1 |
| Display Size | 12m x 3.5m (42 sqm) |
| Refresh Rate | 3,840 Hz |
| Power Consumption | 168 W/sqm average |
| Service Access | Front-service, magnetic modules |
| Content System | Integrated CMS with BMS scheduling |
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