entertainmentCreative LED P2.6
Expo City Dubai — Multi-Purpose Event Hall
Dubai, UAE 2025 360-degree cylindrical, 280 sqm total
Client
Expo City Dubai Authority
Consultant
Populous Architects
Contractor
Laing O'Rourke
The Challenge
A 5,000-seat multi-purpose venue needed a 360-degree cylindrical LED display for concerts, conferences, and immersive brand experiences. The display had to support rapid content changeover between event types, withstand rigging loads, and deliver consistent image quality across the full 360-degree viewing angle.
Our Solution
Custom Creative LED modules at P2.6 were engineered into a cylindrical structure suspended from the venue's rigging grid. The display was divided into 12 independently addressable zones for maximum content flexibility. A Brompton processing system was specified for seamless 360-degree content mapping.
Results & Impact
Venue booking rate increased 35% year-over-year after installation
Event setup time reduced from 8 hours to 2 hours with preset configurations
Featured as a landmark installation in InfoComm Middle East keynote
Client recovered investment within 18 months through premium event pricing
Technical Specifications
| Technology | Creative LED (Custom Curved Modules) |
| Pixel Pitch | P2.6 |
| Configuration | 360-degree cylindrical |
| Total Area | 280 sqm |
| Brightness | 2,000 nits |
| Contrast | 6,000:1 |
| Zones | 12 independently addressable segments |
| Processing | Brompton Tessera SX40 |
| Rigging | Custom steel frame, 12-point fly system |
| Power | Redundant 3-phase, 84 kW total |
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