corporate3D Anamorphic LED P2.5
KAPSARC — 3D Anamorphic Corner Display
Riyadh, KSA 2025 Corner: 12m x 6m per face (144 sqm total)
Client
King Abdullah Petroleum Studies and Research Center
Consultant
Zaha Hadid Architects
Contractor
Saudi Binladin Group
The Challenge
KAPSARC wanted a landmark digital installation at the main entrance that would communicate their energy research mission through glasses-free 3D content. The L-shaped corner display needed precise calibration for the 3D illusion to work from the designated 30m viewing zone, with content that could be updated for visiting delegations.
Our Solution
3D Anamorphic LED at P2.5 was installed in a precision-engineered L-shaped corner configuration. Custom 3D content was produced showing energy molecules, data visualizations, and the KAPSARC crystal structure in dramatic forced-perspective. A dedicated rendering workstation generates real-time 3D content.
Results & Impact
Installation became the #1 photographed feature on campus
Social media impressions exceeded 2M in the first month
Visiting delegations consistently cite the display as a highlight
Content team produces new 3D sequences monthly with in-house tools
Technical Specifications
| Technology | 3D Anamorphic LED |
| Pixel Pitch | P2.5 |
| Configuration | L-shaped corner, 90-degree |
| Face Size | 12m x 6m per face |
| Total Area | 144 sqm |
| Brightness | 6,000 nits |
| Optimal Viewing | 25 — 40m distance, 30-degree cone |
| 3D Content | Real-time rendering workstation |
| Refresh Rate | 3,840 Hz (flicker-free for cameras) |
| Structural | Steel subframe with seismic rating |
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