Touch of Oud, City Center Al Zahia - Luxury LED Display Installation
The Challenge
Touch of Oud, a premium Arabic fragrance brand, needed a striking LED display installation for their new boutique at City Center Al Zahia, Sharjah. The display had to convey luxury, draw shoppers from the mall corridor, and showcase the brand's heritage and product range in a visually captivating format that matched the store's opulent interior design.
Our Solution
Brightluxx designed and installed a curved LED display feature wall at the storefront entrance, creating an immersive visual gateway that showcases Touch of Oud's brand story, product range, and seasonal campaigns in ultra-high-definition. The display's curved form factor follows the store's architectural lines, while the fine-pitch LED technology ensures flawless visual quality at the close viewing distances typical in mall environments. A secondary in-store LED accent screen above the cash counter displays product information and loyalty programme promotions.
Results & Impact
Touch of Oud reported the Al Zahia location as their highest-performing new store opening, with the LED display cited as a major footfall driver. The curved screen became a distinctive landmark within the mall, with customers specifically seeking out the store based on the visual impact of the display.
Technical Specifications
| Technologies | Curved LED, P1.5 Fine Pitch, Custom Mounting |
| Products Used | Curved Fine-Pitch LED Display P1.5, In-Store LED Accent Screen |
| Location | City Center Al Zahia, Sharjah, UAE |
| Year | 2025 |
Planning a Similar Project?
Get free specification support and budgetary pricing for your fragrance LED display project.