Dunkin' Donuts JLT - Indoor LED Menu Boards & Branding Display
The Challenge
Dunkin' Donuts at JLT required a modern, energy-efficient digital menu board system to replace outdated backlit print menus. The solution needed to support remote content updates across multiple screens and deliver vibrant visuals that match Dunkin's brand guidelines.
Our Solution
Brightluxx installed three seamless indoor LED display panels within the Dunkin' JLT outlet. The screens serve as dynamic digital menu boards behind the counter, showcasing menu items, pricing, combo deals, and seasonal promotions in crisp high resolution. A cloud-based CMS allows the franchise team to update content remotely, schedule time-based promotions (breakfast/lunch menus), and push new items instantly across all screens.
Results & Impact
The digital menu boards improved order throughput by reducing customer decision time. Dunkin' reported a measurable uplift in combo meal sales after deploying targeted promotional visuals during peak hours. The system also eliminated monthly print costs for menu updates.
Technical Specifications
| Technologies | SMD LED, P2.5 Fine Pitch |
| Products Used | Indoor LED Display P2.5, Cloud Content Management System |
| Location | Jumeirah Lake Towers (JLT), Dubai, UAE |
| Year | 2025 |
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